Your 5-step blueprint to get pitch ready—without hiring a lobbyist or paying a $10k/month retainer.
5 concise, implementation-focused modules with video lessons
Step-by-step implementation guides, templates, and insider insights
Optional 1:1 coaching sessions to refine your strategy
100% Risk-Free Guarantee: Get confident or get your money back
Five results-driven modules with step-by-step lessons and implementation guides, plus optional 1:1 coaching to refine your positioning and pitch with confidence.
In this brief introduction module, we'll cover background, an overview of the course agenda and structure, and how to maximize this course.
Shift from negotiation to alignment and change how policymakers see you
After completing this module, you will be able to:
Master the fundamental mindset shift from selling to aligning with policymaker priorities
Identify what truly motivates decision-makers and position yourself as someone who solves their biggest problems
Transform your technical details into powerful outcomes that resonate with policymakers and avoid the critical mistakes that kill opportunities
Identify and prioritize the decision-makers who matter
After completing this module, you will be able to:
Differentiate between power and influence players
Identify and prioritize the key players who can champion your solution
Develop a strategic outreach sequence that builds momentum with influencers, decision-makers, and coalitions
Create an irresistible one-page pitch document that gets championed up the chain
After completing this module, you will be able to:
Research and identify language that resonates with policymakers
Craft a compelling one-page pitch aligned with policymaker priorities
Develop messaging that works across political perspectives
Create supporting materials that address potential objections
Navigate state budget timing to position your solution for maximum impact
After completing this module, you will be able to:
Identify optimal entry points in the state budget process
Align your outreach with legislative and budget cycles
Navigate state-specific timing variations effectively
Adjust your approach based on political calendars
Master meeting strategies that turn interest into real funding and support
By the end of this module, you will be able to:
Execute authentic, high-impact meetings that establish credibility and secure commitments
Build genuine relationships with staff who can champion your initiatives
Support successful implementation that creates a track record of success
Maintain momentum through political transitions and staff turnover
You've now completed The Executive's Influence Blueprint: Mastering Positioning to Policymakers in 30 Days! Here's what's next.
Here are a few helpful sources, tools, and resources that you may find useful.
Download a 1-page summary to help your team quickly understand the value of this course—and how it fits into your strategy.
You’ve seen what’s inside. Now it’s time to secure state support—without the $10k/month retainer.